Excellence Deserves Recognition

At the City Council meeting on Monday, November 25, the City proclaimed November 30, 2024 as Small Business Saturday as part of the national effort to recognize and support the Shop Small Campaign. The Shop Small Campaign demonstrates the City’s ongoing commitment to local, small businesses and Chelsea Elder (center) and Jessica Rutherford (right) of Adaptive Adventures, were present to accept the proclamation. Small Business Saturday was created in 2010, during the midst of the Great Recession, to encourage people to Shop Small and bring more holiday shopping to small businesses. This day falls between Black Friday and Cyber Monday and is a day designed to support local businesses that create jobs, boost the economy, and preserve historic neighborhoods. This effort to highlight small businesses has paid off with Small Business Saturday sales reaching around $17 billion in 2023, according to the American Express 2022 Small Business Saturday Consumer Insights Survey. The survey also found that 72 percent of shoppers said that the day makes them want to shop and dine at small, independently owned retailers and restaurants all year-long. The City supports and encourages small business development and an entrepreneurial spirit by providing financial resources, technical assistance, and advocacy to our local businesses.